According to a survey conducted by Rakuten Insight in November 2019, around 39 percent of Japanese respondents stated that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include drinks such as kombucha tea or raw apple cider vinegar. At the same time, around 46 percent of Japanese respondents had not tried any of the drinks covered by the survey.
Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage
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Rakuten Insight. (February 4, 2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage." Chart. February 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. (2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Share of Consumers Who Have Tried Functional Beverages in Japan as of November 2019, by Type of Beverage." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight, Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage Statista, https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/ (last visited August 24, 2024)
Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/