In a survey conducted by Rakuten in 2019, regarding the reasons why respondents tried functional beverages in Thailand, almost 51 percent of respondents aged between 25 and 34 years old stated that they had wanted to try something new. Contrastingly, for the same survey less than one percent of respondents in Thailand aged 25 to 34 years old stated that they tried functional beverages as a celebrity had endorsed it.
Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group
Original source question: : 'Why did you decide to try the beverage(s)?'
The survey was conducted among 5,417 female and 3,833 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. "Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group." Chart. February 4, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. (2020). Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight. "Mains Reasons Why Consumers Tried Functional Beverages in Thailand in 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
Rakuten Insight, Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group Statista, https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/ (last visited December 23, 2024)
Mains reasons why consumers tried functional beverages in Thailand in 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095639/thailand-reasons-consumers-tried-functional-beverages-by-age-group/
