In 2020, Dettol ranked as the most improved brand in Malaysia with a change in index score of 12.9. YouGov also revealed that the global restaurant chain KFC rose by 12.7 points. Dettol is a brand selling cleaning supplies and disinfectants owned by the British company Reckitt.
Most improved brands in terms of public perception in Malaysia as of December 2020
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Original question: If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?
BrandIndex score: Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
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YouGov. (January 20, 2021). Most improved brands in terms of public perception in Malaysia as of December 2020 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/
YouGov. "Most improved brands in terms of public perception in Malaysia as of December 2020." Chart. January 20, 2021. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/
YouGov. (2021). Most improved brands in terms of public perception in Malaysia as of December 2020. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/
YouGov. "Most Improved Brands in Terms of Public Perception in Malaysia as of December 2020." Statista, Statista Inc., 20 Jan 2021, https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/
YouGov, Most improved brands in terms of public perception in Malaysia as of December 2020 Statista, https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/ (last visited July 06, 2024)
Most improved brands in terms of public perception in Malaysia as of December 2020 [Graph], YouGov, January 20, 2021. [Online]. Available: https://www.statista.com/statistics/1095607/malaysia-brands-with-most-improvement/