According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India looked for tasty non-alcoholic beverages, while health benefits was also an important factor. Taste ranked higher among respondents between 16 and 24 years old at about 34 percent, while health benefits ranked highest among Indians over 55 years old at approximately 42 percent.
Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age
Characteristic
Affordable price
Attractive packaging
Effective hydration
Health benefits
Low-sugar content
New and different flavors
Taste
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (February 4, 2020). Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/
Rakuten Insight. "Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/
Rakuten Insight. (2020). Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/
Rakuten Insight. "Factors for Non-alcoholic Beverage Purchase among Indians as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/
Rakuten Insight, Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age Statista, https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/ (last visited August 25, 2024)
Factors for non-alcoholic beverage purchase among Indians as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095237/india-factors-for-non-alcoholic-beverage-purchase-by-age/