Places of functional beverage purchase in India 2019 by age

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India purchased functional beverages from supermarkets. This was highest among respondents over 55 years old. On the other hand, about 29 percent of 21 to 34 year-old respondents bought this kind of beverage in cafes, restaurants or bars during the survey period.

Places of functional beverage purchase in India as of November 2019, by age

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Release date

February 2020

Region

India

Survey time period

November 1 to 30, 2019

Number of respondents

15,189 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you usually purchase such drinks?

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