Frequency of drinking functional beverages in Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Oct 19, 2021
According to a survey conducted by Rakuten Insight, around 39 percent of Indonesian respondents said that they consumed functional beverages several times a week. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Respondents' frequency of drinking functional beverages in Indonesia as of November 2019

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Release date

February 2020

Region

Indonesia

Survey time period

Nov 1 to 30, 2019

Number of respondents

4,489 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "How often do you drink such beverages?"

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