According to a survey conducted by Rakuten Insight, around 34 percent of Indonesian respondents said that they had not tried functional beverages because they did not understand the function or the health claims touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Consumers' reasons for not trying functional beverages in Indonesia as of November 2019
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Rakuten Insight. (February 4, 2020). Consumers' reasons for not trying functional beverages in Indonesia as of November 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Consumers' reasons for not trying functional beverages in Indonesia as of November 2019." Chart. February 4, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. (2020). Consumers' reasons for not trying functional beverages in Indonesia as of November 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Consumers' Reasons for Not Trying Functional Beverages in Indonesia as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/
Rakuten Insight, Consumers' reasons for not trying functional beverages in Indonesia as of November 2019 Statista, https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/ (last visited July 22, 2024)
Consumers' reasons for not trying functional beverages in Indonesia as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095191/indonesia-reasons-for-not-trying-functional-beverages/