TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.
Users' opinion: safety concerns and positive influence
Online TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok.
Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.
Distribution of TikTok users in the United States in 2022, by age group
Original question: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp. (multi-pick) Base: respondents who use any kind of social media (except instant messengers) regularly (Marketing & social media, Services & eServices)"
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Statista. (December 20, 2022). Distribution of TikTok users in the United States in 2022, by age group [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Statista. "Distribution of TikTok users in the United States in 2022, by age group." Chart. December 20, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Statista. (2022). Distribution of TikTok users in the United States in 2022, by age group. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Statista. "Distribution of Tiktok Users in The United States in 2022, by Age Group." Statista, Statista Inc., 20 Dec 2022, https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Statista, Distribution of TikTok users in the United States in 2022, by age group Statista, https://www.statista.com/statistics/1095186/tiktok-us-users-age/ (last visited September 08, 2024)
Distribution of TikTok users in the United States in 2022, by age group [Graph], Statista, December 20, 2022. [Online]. Available: https://www.statista.com/statistics/1095186/tiktok-us-users-age/