According to a survey conducted by Rakuten Insight, around 36 percent of female Malaysian respondents and 35 percent of male respondents said that they had not tried functional beverages because they did not understand its function or health claims. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Consumers' Reasons for Not Trying Functional Beverages in Malaysia as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight, Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender Statista, https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/ (last visited November 10, 2024)
Consumers' reasons for not trying functional beverages in Malaysia as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095163/malaysia-reasons-for-not-trying-functional-beverages-by-gender/
