Consumers' reasons for trying functional beverages in Malaysia 2019 by gender

Consumers' reasons for trying functional beverages in Malaysia as of November 2019, by gender

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Release date

February 2020

Region

Malaysia

Survey time period

Nov 1 to 30, 2019

Number of respondents

8,120 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why did you decide to try the beverage(s)?"

Breakdown of respondents:
Female respondents = 5,285
Male respondents = 2,682

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