According to a survey conducted by Rakuten Insight, around 49 percent of female Malaysian respondents said that they had consumed fermented and probiotic drinks that claimed to promote gut health. By comparison, the most-commonly consumed functional beverages among male respondents were energy-boosting drinks. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender
Characteristic
Female
Male
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Rakuten Insight. (February 4, 2020). Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. (2020). Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Share of Respondents Who Have Tried The following Functional Beverages in Malaysia as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight, Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender Statista, https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/ (last visited September 01, 2024)
Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095157/malaysia-consumers-who-have-tried-functional-beverages-by-gender/