According to a survey conducted by Rakuten Insight, around 36 percent of Malaysian respondents said that they had not tried functional beverages because they did not understand the function or claims of those beverages. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Consumers' reasons for not trying functional beverages in Malaysia as of November 2019
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Rakuten Insight. (February 4, 2020). Consumers' reasons for not trying functional beverages in Malaysia as of November 2019 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Consumers' reasons for not trying functional beverages in Malaysia as of November 2019." Chart. February 4, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. (2020). Consumers' reasons for not trying functional beverages in Malaysia as of November 2019. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Consumers' Reasons for Not Trying Functional Beverages in Malaysia as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/
Rakuten Insight, Consumers' reasons for not trying functional beverages in Malaysia as of November 2019 Statista, https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/ (last visited November 19, 2024)
Consumers' reasons for not trying functional beverages in Malaysia as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095142/malaysia-reasons-for-not-trying-functional-beverages/