According to the survey conducted by Rakuten Insight, the majority of the respondents in the Philippines tried functional beverages because of their health benefits, with 66.7 percent of respondents over 55 years old stating this. None of the surveyed respondents from 55 years old and above tried functional beverages because a celebrity or influencer endorsed it.
Reasons for trying functional beverages in the Philippines as of November 2019, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and above
For the health benefits claimed
44.4%
50.2%
58.7%
61.8%
66.7%
I wanted to try something new
29.4%
30.5%
25.3%
20.7%
14.4%
I like the taste
16.5%
12.5%
7.9%
8.3%
7.5%
My friends/family/acquaintances recommended that I try it
6.5%
5.2%
6.3%
7.2%
9.5%
It is trendy
1.7%
1.1%
1%
1.3%
1%
It was endorsed by a celebrity/influencer
1%
0.2%
0.3%
0.3%
0%
Other
0.5%
0.3%
0.5%
0.5%
1%
0%20%40%60%80%
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Reasons for trying functional beverages in the Philippines as of November 2019, by age group
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in the Philippines as of November 2019, by age group [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/
Rakuten Insight. "Reasons for trying functional beverages in the Philippines as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/
Rakuten Insight. (2020). Reasons for trying functional beverages in the Philippines as of November 2019, by age group. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/
Rakuten Insight. "Reasons for Trying Functional Beverages in The Philippines as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/
Rakuten Insight, Reasons for trying functional beverages in the Philippines as of November 2019, by age group Statista, https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/ (last visited March 14, 2025)
Reasons for trying functional beverages in the Philippines as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095123/philippines-reasons-for-trying-functional-beverages-by-age-group/
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