As of the fourth quarter of 2024, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.54 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.11 U.S. dollars in revenue per paying Hulu user.
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024
(in U.S. dollars)
fiscal year ends late September/early October of the corresponding calendar year
Supplementary notes
Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.
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Walt Disney. (November 14, 2024). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024 (in U.S. dollars)." Chart. November 14, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. (2024). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's Average Monthly Revenue per Paying Subscriber in The United States from 1st Quarter 2019 to 4th Quarter 2024 (in U.S. Dollars)." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney, Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/ (last visited December 21, 2024)
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2024 (in U.S. dollars) [Graph], Walt Disney, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
