As of the first quarter of 2025, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.52 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.29 U.S. dollars in revenue per paying Hulu user.
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025
(in U.S. dollars)
Characteristic
SVOD only
Live TV + SVOD
Q1 2025
12.52
99.22
Q4 2024
12.54
95.82
Q3 2024
12.73
96.11
Q2 2024
11.84
95.01
Q1 2024
12.29
93.61
Q4 2023
12.11
90.08
Q3 2023
12.39
91.8
Q2 2023
11.73
92.32
Q1 2023
12.46
87.9
Q4 2022
12.23
86.77
Q3 2022
12.92
87.92
Q2 2022
12.77
88.77
Q1 2022
12.96
87.01
020406080100120
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fiscal year ends late September/early October of the corresponding calendar year
Supplementary notes
Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.
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Walt Disney. (February 5, 2025). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025 (in U.S. dollars) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025 (in U.S. dollars)." Chart. February 5, 2025. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. (2025). Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney. "Hulu's Average Monthly Revenue per Paying Subscriber in The United States from 1st Quarter 2019 to 1st Quarter 2025 (in U.S. Dollars)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
Walt Disney, Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025 (in U.S. dollars) Statista, https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/ (last visited April 29, 2025)
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2025 (in U.S. dollars) [Graph], Walt Disney, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1095077/hulu-average-revenue-per-subscriber-us/
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