According to a survey conducted by Rakuten Insight in November 2019, nearly 21 percent of 16 to 24 year old respondents in Taiwan said that they found out about functional beverages through social media, vlogs or blog posts. Meanwhile, this was the case for around nine percent of respondents aged above 54 years.
Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How did you find out about such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they have tried functional beverages.
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/
Rakuten Insight. "Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in Taiwan as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/
Rakuten Insight, Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group Statista, https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/ (last visited December 23, 2024)
Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095067/taiwan-functional-beverage-information-channels-by-consumer-age/
