According to a survey conducted by Rakuten Insight in November 2019, around 16.4 percent of female respondents in mainland China said that they found out about functional beverages through social media, vlogs or blog posts. Meanwhile, this was the case for less than 13 percent of male respondents.
Channels through which consumers found out about functional beverages in China as of November 2019, by gender
685 female and 829 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How did you find out about such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,514 said they have tried functional beverages.
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in China as of November 2019, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/
Rakuten Insight. "Channels through which consumers found out about functional beverages in China as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in China as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in China as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/
Rakuten Insight, Channels through which consumers found out about functional beverages in China as of November 2019, by gender Statista, https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/ (last visited December 18, 2024)
Channels through which consumers found out about functional beverages in China as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095053/china-functional-beverage-information-channels-by-consumer-gender/
