According to a survey conducted by Rakuten Insight in November 2019, around 31.5 percent of respondents in Taiwan said that they found out about functional beverages when they came across such products in a retail outlet. Word of mouth was the second most popular method to learn about this type of drinks.
Channels through which consumers found out about functional beverages in Taiwan as of November 2019
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How did you find out about such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they have tried functional beverages.
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in Taiwan as of November 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/
Rakuten Insight. "Channels through which consumers found out about functional beverages in Taiwan as of November 2019." Chart. February 4, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in Taiwan as of November 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in Taiwan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/
Rakuten Insight, Channels through which consumers found out about functional beverages in Taiwan as of November 2019 Statista, https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/ (last visited December 23, 2024)
Channels through which consumers found out about functional beverages in Taiwan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095034/taiwan-functional-beverage-information-channels/
