In 2021, the majority of consumers in Germany did not buy fair trade products because they preferred to stick with familiar brands. The data are based on a survey conducted in Germany that year regarding personal consumer motives for not buying fair trade products.
What are your personal motives for not buying fairly traded products?
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The question was posed as follows: "I will be reading different possible motives to you about why fairly traded products are not being bought. Please evaluate each statement on a scale from "very important" to "not important at all" when it comes to your own personal motives." Shown here: the top-2-boxes ("very important" and "less important"). Multiple answers were possible.
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Forum Fairer Handel. (September 29, 2021). What are your personal motives for not buying fairly traded products? [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. "What are your personal motives for not buying fairly traded products? ." Chart. September 29, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. (2021). What are your personal motives for not buying fairly traded products? . Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. "What Are Your Personal Motives for Not Buying Fairly Traded Products? ." Statista, Statista Inc., 29 Sep 2021, https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel, What are your personal motives for not buying fairly traded products? Statista, https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/ (last visited July 23, 2024)
What are your personal motives for not buying fairly traded products? [Graph], Forum Fairer Handel, September 29, 2021. [Online]. Available: https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
