During a 2019 survey, 27 percent of respondents from Latin America stated that they felt misled when a brand experience was generally worse than promised. Another 25 percent said they felt upset. Only six percent stated they did not feel anything because it did not really matter to them.
Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019
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Ipsos. (November 15, 2019). Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1094990/brand-experience-latin-america/
Ipsos. "Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019." Chart. November 15, 2019. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1094990/brand-experience-latin-america/
Ipsos. (2019). Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1094990/brand-experience-latin-america/
Ipsos. "Consequences of a Brand Providing a Worse Brand Experience than What It Had Promised in Latin America in 2019." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1094990/brand-experience-latin-america/
Ipsos, Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019 Statista, https://www.statista.com/statistics/1094990/brand-experience-latin-america/ (last visited December 25, 2024)
Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019 [Graph], Ipsos, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1094990/brand-experience-latin-america/
