Leading internet brands in Japan 2023, based on average monthly reach

Published by Statista Research Department, Jun 26, 2024
Yahoo Japan was the leading internet brand in Japan in 2023, with an average monthly reach of 68.4 percent. It was followed by Google, Japan's leading messenger service LINE, as well as the video-sharing website YouTube.

Most popular online brands in Japan in 2023, based on average monthly reach

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Source

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Release date

December 2023

Region

Japan

Survey time period

January to September 2023

Special properties

average monthly reach during the surveyed period; based on use at brand level

Method of interview

Online survey

Supplementary notes

The source did not include services of mobile carriers.

The reach was estimated based on the total population of people aged two years or older in Japan.

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