In 2023, Jontex – a condom manufactured by Reckitt – accounted for over 36 percent of intimate hygiene brands' investments in digital advertising in Brazil. Two menstrual pad brands, Always and Sym, followed with around 31 and seven percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share
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Admetricks. (March 25, 2024). Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. "Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. (2024). Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. "Leading Advertisers among Intimate Hygiene Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks, Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/ (last visited July 22, 2024)
Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/