In 2023, Jontex – a condom manufactured by Reckitt – accounted for over 36 percent of intimate hygiene brands' investments in digital advertising in Brazil. Two menstrual pad brands, Always and Sym, followed with around 31 and seven percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. "Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. (2024). Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks. "Leading Advertisers among Intimate Hygiene Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
Admetricks, Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/ (last visited December 03, 2024)
Leading advertisers among intimate hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1094938/brazil-hygiene-brands-digital-advertising/
