According to a survey conducted by Rakuten Insight in November 2019, around 30 percent of male respondents in mainland China said that taste was the most important factor for them when purchasing non-alcoholic beverages. Meanwhile, health benefit was the leading purchase factor among female consumers.
Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/
Rakuten Insight. "Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/
Rakuten Insight. (2020). Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/
Rakuten Insight. "Most Important Factors for Consumers in China When Purchasing Non-alcoholic Beverages as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/
Rakuten Insight, Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender Statista, https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/ (last visited November 21, 2024)
Most important factors for consumers in China when purchasing non-alcoholic beverages as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094915/china-leading-factors-when-choosing-non-alcoholic-beverages-by-consumer-gender/