Most talked about brands in Malaysia 2020

Published by
Amanda Siddharta,
Jul 28, 2023
In 2020, Shopee ranked as the most talked about brand in Malaysia, with a BrandIndex score of 67.9. The e-commerce brand took the top spot for second time in a row since the rankings were done. Shopee was first launched in 2015 in Singapore, Indonesia, Malaysia, Thailand, Taiwan, Vietnam and the Philippines.

Most talked about brands by consumers in Malaysia in 2020

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Release date

January 2021

Region

Malaysia

Survey time period

January 1 to December 31 2020

Method of interview

Online omnibus survey

Supplementary notes

Original question: If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?

BrandIndex score: Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Figures are rounded.

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