According to a survey conducted by Rakuten Insight in November 2019, nearly 55 percent of 16 to 24 year old respondents in Taiwan who consumed functional beverages said they usually purchased such types of beverages from a mini-mart. Meanwhile, more respondents aged 45 years and older preferred buying functional drinks from supermarkets.
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group
among respondents who consume functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Where do you usually purchase such drinks?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,888 said they consumed functional beverages. Among those, 4,142 were female and 2,746 were male.
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Rakuten Insight. (February 4, 2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/
Rakuten Insight. "Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/
Rakuten Insight. (2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/
Rakuten Insight. "Preferred Purchase Channels for Functional Beverages among Consumers in Taiwan as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/
Rakuten Insight, Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group Statista, https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/ (last visited November 18, 2024)
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094784/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-age/
