According to a survey conducted by Rakuten Insight in November 2019, around 44 percent of female respondents in Taiwan who consumed functional beverages said they usually purchased such types of beverages from a mini-mart. Meanwhile, 48.5 percent of male respondents confirmed this statement.
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender
4,142 female and 2,746 male respondents; among respondents who consume functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Where do you usually purchase such drinks?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,888 said they consumed functional beverages.
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Rakuten Insight. (February 4, 2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. "Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. "Preferred Purchase Channels for Functional Beverages among Consumers in Taiwan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight, Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender Statista, https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/ (last visited December 30, 2024)
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094778/taiwan-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
