According to a survey conducted by Rakuten Insight in November 2019, around 41 percent of female respondents in mainland China who consumed functional beverages said they usually purchased such types of beverages from a supermarket. Meanwhile, nearly 44 percent of male respondents confirmed this statement.
Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender
676 female and 826 male respondents; among respondents who consume functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Where do you usually purchase such drinks?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,502 said they consumed functional beverages.
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Rakuten Insight. (February 4, 2020). Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. "Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight. "Preferred Purchase Channels for Functional Beverages among Consumers in China as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
Rakuten Insight, Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender Statista, https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/ (last visited December 22, 2024)
Preferred purchase channels for functional beverages among consumers in China as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094772/china-preferred-purchase-channels-for-functional-beverages-by-consumer-gender/
