According to a survey conducted by Rakuten Insight in November 2019, around 45.8 percent of respondents in Taiwan who consumed functional beverages said they usually purchased such types of beverages from a mini-mart. Around 16.2 percent of respondents bought functional drinks online.
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019
among respondents who consume functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Where do you usually purchase such drinks?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,888 said they consumed functional beverages.
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Rakuten Insight. (February 4, 2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. "Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019." Chart. February 4, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. (2020). Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. "Preferred Purchase Channels for Functional Beverages among Consumers in Taiwan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight, Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019 Statista, https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/ (last visited December 21, 2024)
Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094764/taiwan-preferred-purchase-channels-for-functional-beverages/
