According to a survey conducted by Rakuten Insight in November 2019, around 42.5 percent of respondents in mainland China who consumed functional beverages said they usually purchased such types of beverages from a supermarket. Around nine percent of respondents bought functional drinks online.
Preferred purchase channels for functional beverages among consumers in China as of November 2019
among respondents who consume functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Where do you usually purchase such drinks?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,502 said they consumed functional beverages.
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Rakuten Insight. (February 4, 2020). Preferred purchase channels for functional beverages among consumers in China as of November 2019 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. "Preferred purchase channels for functional beverages among consumers in China as of November 2019." Chart. February 4, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. (2020). Preferred purchase channels for functional beverages among consumers in China as of November 2019. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight. "Preferred Purchase Channels for Functional Beverages among Consumers in China as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/
Rakuten Insight, Preferred purchase channels for functional beverages among consumers in China as of November 2019 Statista, https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/ (last visited November 18, 2024)
Preferred purchase channels for functional beverages among consumers in China as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094749/china-preferred-purchase-channels-for-functional-beverages/
