According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. This was higher among respondents between 25 and 34 years old. On the other hand, Indians surveyed who were older than 55 years states health benefits as their main reason.
Reasons for trying functional beverages in India as of November 2019, by age group
Characteristic
For the health benefits claimed
I like the taste
I wanted to try something new
It is trendy
It was endorsed by a celebrity/influencer
My friends/family/acquaintances recommended that I try it
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Reasons for trying functional beverages in India as of November 2019, by age group
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in India as of November 2019, by age group [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for trying functional beverages in India as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. (2020). Reasons for trying functional beverages in India as of November 2019, by age group. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for Trying Functional Beverages in India as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight, Reasons for trying functional beverages in India as of November 2019, by age group Statista, https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/ (last visited April 27, 2025)
Reasons for trying functional beverages in India as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094738/india-reasons-for-trying-functional-beverages-by-age/
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