Reasons for trying functional beverages in India 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. On the other hand, about two percent of Indians surveyed said it was because it was endorsed by a celebrity or influencer.

Reasons for trying functional beverages in India as of November 2019

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Release date

February 2020

Region

India

Survey time period

November 1 to 30, 2019

Number of respondents

14,710 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Why did you decide to try the beverage(s)?

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