According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. On the other hand, about two percent of Indians surveyed said it was because it was endorsed by a celebrity or influencer.
Reasons for trying functional beverages in India as of November 2019
Characteristic
Share of respondents
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in India as of November 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for trying functional beverages in India as of November 2019." Chart. February 4, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for trying functional beverages in India as of November 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for Trying Functional Beverages in India as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight, Reasons for trying functional beverages in India as of November 2019 Statista, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/ (last visited July 22, 2024)
Reasons for trying functional beverages in India as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/