According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India had tried energy-boosting drinks with high caffeine and guarana content. These included cold brew coffee, mate tea, and matcha. Among Indians surveyed, the least popular functional beverages were ones that promoted brain performance and health.
Consumers who have tried functional beverages in India as of November 2019, by type
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Rakuten Insight. (February 4, 2020). Consumers who have tried functional beverages in India as of November 2019, by type [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Consumers who have tried functional beverages in India as of November 2019, by type." Chart. February 4, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. (2020). Consumers who have tried functional beverages in India as of November 2019, by type. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Consumers Who Have Tried Functional Beverages in India as of November 2019, by Type." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight, Consumers who have tried functional beverages in India as of November 2019, by type Statista, https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/ (last visited July 03, 2024)
Consumers who have tried functional beverages in India as of November 2019, by type [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094603/india-consumers-who-have-tried-functional-beverages-by-type/