Important factors when buying cosmetics online in Poland 2024

Published by
Adriana Sas,
Dec 6, 2024

In 2024, price was the most important factor when shopping online for cosmetics, perfumes, or hygiene items in Poland. Attractive promotions and free shipping of products were also meaningful for the shoppers—the familiar layout of categories on the website was the least crucial for shopping online.

What is most important for you when buying cosmetics online?

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

571 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Cosmetics market in Poland "

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Overview

8

Trade

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Products

8

Companies

8

Brands

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Sales

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Consumer behavior

7

COVID-19 impact

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