Important factors when buying cosmetics online in Poland 2023

Published by
Adriana Sas,
Jan 17, 2024

In 2023, the most important factor while shopping online for cosmetics, perfumes, or hygiene items in Poland was the price. Attractive promotions and free shipping of products were also meaningful for the shoppers. The familiar layout of categories on the website and website design were the least crucial for shopping online.

What is most important for you when buying cosmetics online?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

850 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Cosmetics market in Poland "

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Overview

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Trade

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Products

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Companies

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Brands

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Sales

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Consumer behavior

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COVID-19 impact

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