According to a survey conducted by Rakuten Insight in November 2019, nearly 27 percent of 16 to 24 year old respondents in Taiwan who had tried functional beverages said that they consumed those types of beverages several times a month. Meanwhile, around 22 percent of respondents aged above 54 years confirmed this statement.
Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How often do you drink such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages. Among those, 4,156 were female and 2,753 were male.
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Rakuten Insight. (February 4, 2020). Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/
Rakuten Insight. "Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group." Chart. February 4, 2020. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/
Rakuten Insight. (2020). Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/
Rakuten Insight. "Frequency of Functional Beverage Consumption in Taiwan as of November 2019, by Consumer Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/
Rakuten Insight, Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group Statista, https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/ (last visited November 20, 2024)
Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/
