According to a survey conducted by Rakuten Insight in November 2019, around 22.6 percent of female respondents in Taiwan who had tried functional beverages said that they consumed those types of beverages several times a week. Meanwhile, over 27 percent of male respondents confirmed this statement.
Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender
4,156 female and 2,753 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How often do you drink such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/
Rakuten Insight. "Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/
Rakuten Insight. (2020). Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/
Rakuten Insight. "Frequency of Functional Beverage Consumption in Taiwan as of November 2019, by Consumer Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/
Rakuten Insight, Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender Statista, https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/ (last visited December 22, 2024)
Frequency of functional beverage consumption in Taiwan as of November 2019, by consumer gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094491/taiwan-frequency-of-functional-beverage-consumption-by-gender/
