According to a survey conducted by Rakuten Insight in November 2019, around 33.5 percent of female respondents in Taiwan who did not consume functional beverages said that they did not believe the claims those types of beverages make regarding health benefits. Meanwhile, around 39.3 percent of male respondents confirmed this reason for not trying functional drinks.
Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender
576 female and 527 male respondents; among respondents who had not tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why have you not tried any of the listed functional beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 1,103 said they had not tried any functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' Reasons for Not Trying Functional Beverages in Taiwan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/
Rakuten Insight, Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender Statista, https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/ (last visited December 19, 2024)
Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094470/taiwan-reasons-for-not-trying-functional-beverages-by-consumer-gender/
