Important factors when buying cosmetics in brick-and-mortar stores in Poland 2023

Published by
Adriana Sas,
Jan 17, 2024

The most important factor for 51 percent of respondents in Poland in 2023 when buying cosmetics, perfumes, or hygiene products in physical stores was the price. A wide range of products in the shop and attractive promotions were also of key importance to buyers. The least important factors was the possibility to purchase services.

What is most important for you when buying cosmetics in stationary stores?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

2,477 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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