Important factors when buying cosmetics in brick-and-mortar stores in Poland 2024

Published by
Adriana Sas,
Dec 6, 2024

The most important factor for 54 percent of respondents in Poland in 2024 when buying cosmetics, perfumes, or hygiene products in physical stores was the price. A wide range of products in the shop and attractive promotions were also of key importance to buyers. The least significant factor was the possibility to purchase services.

What is most important for you when buying cosmetics in stationary stores?

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

2,189 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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