The online channel is the most popular for cinema and book, music, media sector, where more than 60 percent of purchases were done online in Poland in 2019. When it comes to shopping for household goods and electronics as well as travel, the division between online and offline sales was equally divided. DIY and Drugstores had the lowest shares in online sales, only around eight to nine percent.
Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YourCX. (October 1, 2019). Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. "Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel." Chart. October 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. (2019). Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. "Share of Consumers Shopping through Multiple Channels in Poland in 2019, by Sector and Purchase Channel." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX, Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel Statista, https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/ (last visited December 22, 2024)
Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel [Graph], YourCX, October 1, 2019. [Online]. Available: https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
