The online channel is the most popular for cinema and book, music, media sector, where more than 60 percent of purchases were done online in Poland in 2019. When it comes to shopping for household goods and electronics as well as travel, the division between online and offline sales was equally divided. DIY and Drugstores had the lowest shares in online sales, only around eight to nine percent.
Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel
Characteristic
Online purchase
In-store purchase
Telephone purchase
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YourCX. (October 1, 2019). Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. "Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel." Chart. October 1, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. (2019). Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX. "Share of Consumers Shopping through Multiple Channels in Poland in 2019, by Sector and Purchase Channel." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/
YourCX, Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel Statista, https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/ (last visited July 22, 2024)
Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel [Graph], YourCX, October 1, 2019. [Online]. Available: https://www.statista.com/statistics/1094333/poland-multichannel-shopping-by-sector-2019/