Reasons for the non-viewability of online display ads in Poland 2021

Published by Małgorzata Puzio, Jul 6, 2023
Over 40 percent of the non-viewability issues of online display ads in Poland in the second quarter of 2021 were caused by the advertisements being below the fold. Seventeen percent of the reasons were that the ad was displayed for an insufficient amount of time.

Leading reasons for the non-viewability of online display advertisements in Poland in 2nd quarter 2021

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Release date

2021

Region

Poland

Survey time period

Q2 2021

Supplementary notes

The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

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