Viewtime of online ads in Poland 2021, by format

Published by Małgorzata Puzio, Jul 6, 2023
In the second quarter of 2021, the highest viewable viewtime was noted for skyscraper desktop display ads - 25.9 seconds. The lowest was noted for MPU mobile display ads - 10.4 seconds.

Viewable viewtime of different formats of online advertisements in Poland in 2nd quarter 2021 (in seconds)

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Release date

2021

Region

Poland

Survey time period

Q2 2021

Supplementary notes

The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

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