Viewability of mobile display ads in Poland 2021, by format

Published by Małgorzata Puzio, Jul 6, 2023
Mobile display ads in Poland had a 63 percent viewability rate in the second quarter of 2021. 320x50 mobile banner ads were the most successful format, with an 83 percent viewability rate.

Viewability rate of different formats of mobile display ads in Poland in 2nd quarter 2021

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Release date

2021

Region

Poland

Survey time period

Q2 2021

Supplementary notes

The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

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