Desktop display ads in Poland had a 60 percent viewability rate in the second quarter of 2021. Skycraper ads were the most successful format, with a 75 percent viewability rate.
Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021
The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
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Meetrics. (December 3, 2021). Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/
Meetrics. "Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021." Chart. December 3, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/
Meetrics. (2021). Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/
Meetrics. "Viewability Rate of Different Formats of Desktop Display Ads in Poland in 2nd Quarter 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/
Meetrics, Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021 Statista, https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/ (last visited November 21, 2024)
Viewability rate of different formats of desktop display ads in Poland in 2nd quarter 2021 [Graph], Meetrics, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1094324/poland-desktop-display-ad-viewability-by-format/
