Popular stores for purchasing cosmetics in Poland 2023, by gender

Published by
Adriana Sas,
Feb 23, 2024

In 2023, the share of purchases of cosmetics, perfumes, or hygiene items in Poland by women was higher than by men. Among women Rossmann, Hebe, and Biedronka were the most popular. Men did their shopping mostly in Rossmann or Allegro, or did not purchase such products at all.

Most popular stores for cosmetics, perfumes or hygiene items purchase in Poland 2023, by gender

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

10748*

Method of interview

Online survey

Supplementary notes

* Women=7985; Men=2763

Date of access is date of release

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