Popular stores for purchasing cosmetics in Poland 2024, by gender

Published by
Adriana Sas,
Dec 6, 2024

In 2024, the share of purchases of cosmetics, perfumes, or hygiene items in Poland by women was higher than by men. Among women, Rossmann, Hebe, and Biedronka were the most popular. Men did their shopping mostly in Rossmann or Biedronka or did not purchase such products.

Most popular stores for cosmetics, perfumes, or hygiene items purchase in Poland in 2024, by gender

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

8,868 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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