Online and in-store purchase shares of cosmetics in Poland 2023

Published by
Adriana Sas,
Jul 9, 2024

The majority of respondents in Poland in 2023 bought cosmetics, perfumes or hygiene products in-store. Rossmann was the most popular chain for in-store purchases. When it comes to online purchases, Allegro had the biggest share.

Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2023

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

10738*

Method of interview

Online survey

Supplementary notes

*3577 respondents - online purchase; 7161 respondents - in-store purchase

Date of access is date of release

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