Online and in-store purchase shares of cosmetics in Poland 2024

Published by
Adriana Sas,
Dec 6, 2024

In 2024, most respondents in Poland bought cosmetics, perfumes, or hygiene products in-store. Rossmann was the most popular chain for in-store purchases. When it came to online purchases, Allegro had the most significant share.

Market shares of online and in-store channel for cosmetics, perfumes, and hygiene items in Poland in 2024

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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