Share of U.S marketers using LinkedIn for marketing 2017-2021

Published by Statista Research Department, Dec 10, 2024
It was calculated, that in 2019, 48.8 percent of marketing professionals in the United States were using LinkedIn for marketing purposes. This share is slowly, yet constantly growing, and it is expected to surpass 50 percent by 2021.

Share of marketers using LinkedIn for marketing purposes in the United States from 2017 to 2021

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Release date

February 2020

Region

United States

Survey time period

2017 to 2019

Special properties

based on companies with 100+ employees

Supplementary notes

*Forecast.
Includes use of any of the proprietary public-facing tools on LinkedIn for marketing purposes; includes organic and paid functions; excludes use solely for employee recruitment purposes.

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Topics

LinkedIn B2B marketingFacebook advertising and marketingInstagram advertising and marketingX (formerly Twitter) advertising and marketingB2B advertising & marketing in the United States
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