According to a survey conducted by Rakuten Insight in November 2019, more than half of all respondents in Taiwan who were older than 54 years said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 37 percent of respondents aged between 16 and 24 confirmed this reason.
Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages. Among them, 4,156 were female and 2,753 were male.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Taiwan as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/
Rakuten Insight, Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group Statista, https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/ (last visited December 25, 2024)
Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by age group [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094092/taiwan-reasons-for-trying-functional-beverages-by-consumer-age/
