Consumers' reasons for trying functional beverages in Hong Kong 2019, by age group

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in November 2019, around 41 percent of 45 to 54 year old respondents in Hong Kong said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 35 percent of respondents aged between 16 and 24 confirmed this reason.

Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by age group

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Release date

February 2020

Region

Hong Kong

Survey time period

November 1 to 30, 2019

Number of respondents

2,855 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
Why did you decide to try the beverage(s)?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 3,605 survey respondents in Hong Kong, 2,855 said they had tried functional beverages. Among them, 1,812 were female and 1,043 were male.

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