According to a survey conducted by Rakuten Insight in November 2019, around 44.2 percent of female respondents in Taiwan said that they consumed a functional beverage because of the health benefits touted. Almost the same proportion of male respondents confirmed this reason as well.
Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender
4,156 female and 2,753 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Taiwan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight, Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender Statista, https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/ (last visited December 22, 2024)
Consumers' reasons for trying functional beverages in Taiwan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094087/taiwan-reasons-for-trying-functional-beverages-by-consumer-gender/
