According to a survey conducted by Rakuten Insight in November 2019, around 38.3 percent of female respondents in Hong Kong said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 36.2 percent of male respondents confirmed this reason.
Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender
1,812 female and 1,043 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 3,605 survey respondents in Hong Kong, 2,855 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Hong Kong as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight, Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender Statista, https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/ (last visited December 31, 2024)
Consumers' reasons for trying functional beverages in Hong Kong as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094082/hong-kong-reasons-for-trying-functional-beverages-by-consumer-gender/
